Barbara Montserrat
Product Designer
Softwares
Figma, Adobe XD, Sketch, InVision, Photoshop, Illustrator. Zeplin, Hotjar, Miro, Jira, Asana
Skills
UI Design, Prototyping, Usability Testing, Benchmarking, Wireframing, Journey Mapping, Design Systems, Design Library Creation, User Research, Empathy Mapping, Heuristic Evaluation, User Flow Mapping, Responsive Design
Lenguages
-
English C1
-
Native spanish speaker
Education
Specialized Program in UI/UX Design
CalArts | 2019
Bachelor’s Degree in Design and Visual Communication National Autonomous
University of Mexico (UNAM) | 2013 - 2017
Diploma in Web Design
EDUMAC | 2015
Summary
Digitalmanager and product designer with 7+ years of experience in high-growth companies, startups, and unicorns. Specializes in creating user-centered experiences, working on the core business, and collaborating with cross-functional teams to develop scalable and optimized platforms. With a strategic focus on research and design systems, I contribute to improving product quality and consistency.
Professional Experience
Senior Manager II, UX Design
Circana / Nielsen | 2025 - Present
-
Led end-to-end UX design for a core product platform as the sole designer, driving improvements across the full customer experience. Initially hired as a Senior UX Designer at Nielsen, later transitioned to Circana following product acquisition (Aug 2025). Promoted to Senior Manager II in recognition of ownership and impact.
-
Rebuilt the design function from the ground up after four years without dedicated design support—establishing processes, organizing workflows, and designing the platform in Figma. Led cross-company migration efforts and collaborated with both client-facing and internal teams to enhance product usability and consistency.
Senior Product Designer
Nowports | 2022 - 2024
-
Sole designer for Nowports’ core product, collaborating with tech, data, product, business, and research teams to develop and optimize the platform.
-
Created the internal design library and continuously conducted usability testing, benchmarking, and user research.
UX/UI Designer
Bambú Mobile | 2020 - 2022
Designed customized solutions for clients in sectors such as healthcare, automotive, e-commerce, and transportation, in direct and continuous collaboration with clients.
UX/UI Designer
Sferea | 2019 - 2020
Managed design projects, delivering rapid solutions and constantly adapting to meet diverse client objectives.